When we started Q in 1986 each issue began with a punchy interview feature called "Who The Hell Does (insert name of famous person here) Think He Is?"
It was a big success. It also became a bit of a millstone. Wary PRs would say "this isn't a Who The Hell, is it?"
One thing that inevitably got lost was the fact that the headline was supposed to be a serious question. People who became famous very quickly lose a sense of who they actually are, which can make it interesting to find out what they think of themselves.
I kept going back to "who the hell?" while watching "O.J.: Made In America", which won Best Documentary at the Oscars, and is on the BBC iPlayer right now.
I've never seen a man so lost inside his own fame. At no stage do you feel you hear his authentic voice. He doesn't have one. He just projects the version of O.J. that he thinks his audience is looking for at any given time.
Very good film.